IDENT BRIEF_MARK

These are some of the ideas i had for the company idents.

I chose URBAN VINTAGE as my company, a local vintage shop which sells all sorts of retro bits and bobs.

As it is a retro shop i wanted to go with a retro theme, so the series of the short idents were all linked in that way.

First off this is an idea i had that was to use some old 60s lampshades from the shop and record them flickering and turning on and off. I then wanted to make them sound responsive  so they would turn on and off to the beat of the music or the sound that i am using.

Another simple idea i had was to either re-create this dial phone in cinema 4D or to take a series of photographs so that it can be stop frame edited. Either way i wanted it to be a really choppy animation or the phone dialling a couple of numbers, so the dial would turn around to the corresponding number, with the actual sound of the dial wheel whirring. Then i wanted it to start ringing but have this really sudden and jolty and have the handle rattle ontop of the phone.

The actual image has a rough cut out white box behind it with will move along with the picture but its there to make it stand out from the background that i will use.

Same sort of idea as the previous but this time using a retro old toy robot from the shop. Again debating whether to have it 3D or images but i want the robot to whiz onto the screen and jolt about all robot like I suppose.

The background will be animated with a groovy sort of pattern, which will wave and flow in the background, inspiration coming from the 60s psychadelic era. These will have duo-toned images from the UV shop masked into them aswell.

All of these ideas when coming to an end will have the background fade to white and the new URBAN VINTAGE logo will apear pretty large on the screen.

REFORM_ANIMATION

REFORM CONTINUED_

Hand renedered reform work. Each piece was created using only 1 drawing or photo from each item. Was trying to see how many things i could come up with using minimal aspects. Some of it has turned out pretty well in my opinion.

MORE REFORM_

Sequence of events throughout the lesson.

PROCESS_

URBAN VILLAGE IDENTS_

Got given this brief earlier to create some idents for a "local business" As I am already in contact with the owner of Urban Village I decided to choose them. A few things have been floating around my head and I'm thinking..

I want some really well framed filmed shots of various cool little things from the shop.

1_ Time lapse of the owner Frankie stood in the middle of the shop still looking at the camera, obviously people would be walking past and movement in the background. This would be shot for a while, then sped up and condensed down into the 10 seconds.

2_ Get a framed close up shot from the floor of the bottom back half of one of the Urban Village

scooters. Due to the close frame the only thing i want to show is the feet of the person and then kickstarting the scooter. Would keep the natural sound of the video, dont want to tamper with the scooter sound.

3_ Take a shot of one of the clothes racks and have someone flick

ing through the clothes if thats how you would describe it.

4_ As the shop sells retro goodies i want to do a set of some with some of the old toys that he has, all of them really simple, still framed camera and have the little battery powered toys set off and just let them do their own thing. If they go out the frame, thats going to be the beauty of it. I want it all very realistic and subtle.

5_ There are also alot of different lights and lamps within the shop so i was thinking of doing some that maybe the light was responsive to an audio track or sound that i put on it. Try and film some of these in a darkened room.

I want all these to be very simple videos and then have the tag animate somewhere on the screen (bottom left) really subtly. the tags will all be the same on each of the idents.

RANDOM WORK POST_

The meeting for the live brief got cancelled so i stayed around and starting messing with my reform item in photo shop here are some of the things i came up with.

Also blogger, stop bloody center aligning and putting underscores on my type.