These are some of the ideas i had for the company idents.
I chose URBAN VINTAGE as my company, a local vintage shop which sells all sorts of retro bits and bobs.
As it is a retro shop i wanted to go with a retro theme, so the series of the short idents were all linked in that way.
First off this is an idea i had that was to use some old 60s lampshades from the shop and record them flickering and turning on and off. I then wanted to make them sound responsive so they would turn on and off to the beat of the music or the sound that i am using.
Another simple idea i had was to either re-create this dial phone in cinema 4D or to take a series of photographs so that it can be stop frame edited. Either way i wanted it to be a really choppy animation or the phone dialling a couple of numbers, so the dial would turn around to the corresponding number, with the actual sound of the dial wheel whirring. Then i wanted it to start ringing but have this really sudden and jolty and have the handle rattle ontop of the phone.
The actual image has a rough cut out white box behind it with will move along with the picture but its there to make it stand out from the background that i will use.
Same sort of idea as the previous but this time using a retro old toy robot from the shop. Again debating whether to have it 3D or images but i want the robot to whiz onto the screen and jolt about all robot like I suppose.
The background will be animated with a groovy sort of pattern, which will wave and flow in the background, inspiration coming from the 60s psychadelic era. These will have duo-toned images from the UV shop masked into them aswell.
All of these ideas when coming to an end will have the background fade to white and the new URBAN VINTAGE logo will apear pretty large on the screen.
