Got given this brief earlier to create some idents for a "local business" As I am already in contact with the owner of Urban Village I decided to choose them. A few things have been floating around my head and I'm thinking..
I want some really well framed filmed shots of various cool little things from the shop.
1_ Time lapse of the owner Frankie stood in the middle of the shop still looking at the camera, obviously people would be walking past and movement in the background. This would be shot for a while, then sped up and condensed down into the 10 seconds.
2_ Get a framed close up shot from the floor of the bottom back half of one of the Urban Village
scooters. Due to the close frame the only thing i want to show is the feet of the person and then kickstarting the scooter. Would keep the natural sound of the video, dont want to tamper with the scooter sound.
3_ Take a shot of one of the clothes racks and have someone flick
ing through the clothes if thats how you would describe it.
4_ As the shop sells retro goodies i want to do a set of some with some of the old toys that he has, all of them really simple, still framed camera and have the little battery powered toys set off and just let them do their own thing. If they go out the frame, thats going to be the beauty of it. I want it all very realistic and subtle.
5_ There are also alot of different lights and lamps within the shop so i was thinking of doing some that maybe the light was responsive to an audio track or sound that i put on it. Try and film some of these in a darkened room.
I want all these to be very simple videos and then have the tag animate somewhere on the screen (bottom left) really subtly. the tags will all be the same on each of the idents.
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